our philosophy

Maybe it's because we're bi-coastal, but Catchword believes it's important to use both the left and right sides of our brains. We realize that creativity alone, without a smart naming strategy, is not enough to succeed in our business. We take the time to work through the important strategic questions and understand the overall objectives for the brand before we begin our creative romp. We're mentally ambidextrous, and we like to show it.

We also believe in good old-fashioned collaboration. We balance our professional naming instincts with your knowledge of your market to create names that are both distinctive and relevant. And you'll like them too, because we take the time to learn your name style preferences (you should ask us how we do that). From the kick-off meeting to our final recommendations, we strive to identify concepts and styles that resonate with you and your customers.

Lastly, we believe there is no more important branding element than the name. The name rules! It's the one piece of communication you never want to change, the easiest way for customers to remember and recommend you, and the most direct way to express preferred associations for your brand. Take that, Designer-man!