in our own words

articles and other stuff we've written

Branding in China, World Trademark Review 2008, by Burt Alper
When too many names give you a hangover, Wine Business, 2003, by Burt Alper
Name that brand, Pharmaceutical Executive 2002, by Mark Skoultchi
One exec's favorite site, East Bay Business Times 2000, by Laurel Sutton
Brand worthy, Candy Business 1999, by Burt Alper

For recent news and thoughts on naming, check out Catchword's blog. We also published a quarterly newsletter from 2001 to 2006; you can download past issues here.

• Winter 2006 (PDF)
• Fall 2005 (PDF)
• Summer 2005 (PDF)
• Spring 2005 (PDF)
• Winter 2005 (PDF)
• Fall 2004 (PDF)
• Summer 2004 (PDF)
• Spring 2004 (PDF)
• Fall 2003 (PDF)
• Summer 2003 (PDF)
• Spring 2003 (PDF)
• Winter 2003 (PDF)
• Fall 2002 (PDF)
• Spring 2002 (PDF)
• Fall 2001 (PDF)
• Summer 2001 (PDF)
• Spring 2001 (PDF)