in the press
media: contact Laurel Sutton at laurel AT catchwordbranding DOT com
How Carmakers Play the Name Game, Wired Autopia 2009Click to download an article in PDF format.
10 Best & Worst Internet Company Names of the Decade, Marketing Profs 2009
"Stimulus" Works Its Way to Madison Avenue, New York Times 2009
Next project for eProject: A new name, New York Times 2007
The name game, Los Angeles Business Journal 2007
Dot-com names get dottier, Los Angeles Times 2007
Lady Di's popularity and profitability live on, International Herald Tribune 2007
The baby's called what?, London Times 2007
The baby name business, Wall Street Journal 2007
The name game, Alternative Universe 2006
The name on the door, Forbes 2006
What's in a name?, Medical Marketing & Media 2006
Take my word for it, Stanford Magazine 2005
AT&T name coming back, Oakland Tribune 2005
Choose business name carefully, Courier-Journal 2004
Firms play tough game to defend a good name, Christian Science Monitor 2004
Catchword strives to be a brand apart, Oakland Tribune 2004
What's in a code name?, Network World 2004
The name game, San Francisco Chronicle 2004
United creates "Ted" as low-cost carrier, Washington Times 2003
Automakers play name game, USA Today 2003
K-Y Jelly, we hardly knew ye, Salon 2003
Successful startups launch with a brand, Brandchannel 2002
A project by any other name, ComputerWorld 2002
URLucky to cash in on dot-com era, Silicon Valley Business Ink 2002
Talk amongst yourselves, Food in Canada 2001
Hey, this is what you get for free, Fresno Bee 2001
Soul proprietors, Metro (Silicon Valley's Weekly Newspaper) 2001
Lining up for the dot-biz bazaar, Wired 2001
Entrepreneur: UpClose, East Bay Business Times 2001
