CAR NAME THEMES

Of all consumer brand names, car names are perhaps the most recognizable. Online, TV and print advertising make it hard to ignore the most exciting new "rides", and daily commutes ensure real-life interactions with these brands. Who hasn't heard of a Camaro? Responsibly considered an Accord? Dreamed of owning a Ferrari?

So, what are the most common car name "Themes"—i.e, the concepts, messages or constructions used most frequently? For the fun of it, we did a bit of research (actually, a whole lot of research) and provide here the results of our investigation—the nine most commonly used messaging themes and constructions used by car manufacturers.

These lists aren't intended to be exhaustive—for example, we haven't included the rather large category of alphanumerics, since they are usually just a strategy for establishing product hierarchy and referencing technical vehicle attributes. And of course, the same name can fall into multiple categories. In addition, many of the names exist only in foreign markets, or are old car brands, and might not be immediately recognizable. Lastly, some of the name derivations are a product of guesswork, as necessary.