INDICATOR SYMBOLS
| 1 |  |
Naming Speedometer You may be exceeding the speed limit for safe naming. Slow it down, partner. Great names can't be rushed. |
6 |  |
Losing Your Cool-Ant Light You're becoming frustrated by the lack of exciting, available names. Could be a faulty Creative Fuel-Injection System. It may be time to call in a naming expert. | 2 |  |
High Competitive Pressure Gauge Competition is heating up. Time to assess your marketing vehicle for relevance and differentiation. |
7 |  |
Premature Infatuation Light One or more of your team is prematurely falling in love with a new name. You may need to apply your brakes and slow down. |
3 |  |
Low Creative Fuel Light Indicates low creative fuel. Consider bringing in a professional naming firm. |
8 |  |
Codename Momentum Light Your project codename is gaining too much momentum. Replace with something completely irrelevant or generic. |
4 |  |
Flat Name Indicator Gauge You have a flat name. Pull your marketing vehicle over and replace immediately. |
9 |  |
Cease & Desist Light Indicates an unfavorable name availability profile. Usually accompanied by a Premature Infatuation Warning Light. Don't get too attached to this name. |
5 |  |
Differentiation Gauge Your name may no longer be unique. Adjust your side and rear-view mirrors and assess the competition. |
10 |  |
Creative Malfunction Light Someone on your creative team is tapped out. Find a replacement bulb, or hire a naming firm. |
