OPTIONAL HARDWARE
Caution Let your customers tell you what's relevant to them, but don't let them tell you what name to use for your brand. If you do, you'll end up with CompuWorld instead of Apple, books.com instead of Amazon, and Coffee Connection instead of Starbucks.Make sure you've got your horse and cart in the right order. It's best to complete name development before starting identity design.
There are various marketing devices you can purchase in order to optimize your name's performance, including:
- Tagline
- Descriptors
- Brand identities
- Linguistic/cultural research
- Name validation research
To learn more about optional hardware contact a Catchword office in your neighborhood. One of our name technicians will be happy to explain the different types of hardware available for your name model and send you a price list.
