CAR NAME THEMES

Theme Coined/Abstract

The quintessential name Touareg

While many of the names in this category have meaningful origins, most are pretty obscure. The Sanskrit word for "precious jewel" (Opala), the Indonesian word for "hairpin" (Kijang), a neologism meaning "pleasure" (Lanos) - these are just a few examples of the often rich but seemingly arbitrary names that comprise the Coined/Abstract category.

Of course, there are many benefits to adopting a coined or abstract name, and this is true for all industries. Abstract names, in particular, are usually among the most distinctive names in any business sector, and they're often the easiest to secure as trademarks. And, because they don't usually describe or suggest specific aspects of a product, they allow marketers to build meaning into the brand. What's a "Camry"? A "Tarago"? A "Catera"? Pretty much whatever their manufacturers want us to believe about the brand, usually conveyed through other marketing communications. Of course, tonality and construction can be effective tools for building meaning into otherwise abstract names. For instance, while Azera may have no recognizable origin, it sure does sound fast and agile to us!