research / name validation

Because you can never have enough data points.

Following our availability, linguistic, and cultural screening, Catchword can conduct quantitative online name validation research with end-customers to ensure that final name candidates are both appropriate and impactful as brand names.

While some agencies and marketers like to use consumer research as a determinative decision-making tool, when it comes to brand names we believe this is a mistake. Even under the best testing conditions, it's difficult for consumers to evaluate brand names without the support of an identity and the benefit of time-in-market. In testing, consumers see names as simply words on a page, not brands. We believe it is more prudent to use this data as guidance toward ultimate name selection rather than the "deciding" factor.