http://www.catchwordbranding.com/catchthis/brand-naming/just-leap-in-virtual-world-name-or-tagline/?&owa_from=feed&owa_sid= Catchword Branding's company naming and product naming blog Mon, 08 Mar 2010 19:25:09 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.catchwordbranding.com/catchthis/brand-naming/just-leap-in-virtual-world-name-or-tagline/comment-page-1/#comment-2122 Nancy Friedman Tue, 13 Jan 2009 23:42:18 +0000 http://www.catchthis.com/?p=1220#comment-2122 Your points are very well taken, especially on the initialism trap. JLI is Just Awful; it makes me think of a chain of stereo stores in the 1980s. However, sometimes there's just no fighting it. I've noticed that Second Lifers refer to their community as SL; everything else is RL, for Real Life. With Twitter enforcing a 140-character limit, the urge to shrink becomes an imperative. Your points are very well taken, especially on the initialism trap. JLI is Just Awful; it makes me think of a chain of stereo stores in the 1980s. However, sometimes there’s just no fighting it. I’ve noticed that Second Lifers refer to their community as SL; everything else is RL, for Real Life. With Twitter enforcing a 140-character limit, the urge to shrink becomes an imperative.

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