1/12/09
Can you hear me now?: Telecom branding tips
By Burt Alper
I thought this article on telecom branding did a great job of summarizing some key tenets of global branding. It’s a long read, but worth it. My two key takeaways:
1) Good brands don’t cover up bad service (more likely, bad service will kill any brand).
2) If the competitive field is level (everyone basically offers the same features and benefits), your brand is the one thing no one can copy (so protect it, invest in it, and make sure everyone knows about it).
Tags: branding advice, naming advice, telecom branding, telecom naming
