In honor of Saint Patrick’s Day, Catchword’s naming leprechauns have been busy compiling statistics on Green names and implications for marketers.
It seems everyone’s jumping on the green brandwagon. Trademark filings incorporating “green” jumped 143% between 2006 and 2007, versus under 5% for “red” and “blue.” Clorox’s recent introduction of Green Works, a line of biodegradable household cleaners, exemplifies the trend.
“Eco” and “earth” names also showed huge gains (almost doubling), while more general terms like “nature,” “natural,” and “pure” grew less than 20%.
What does all this mean for marketers, going forward? Are “green” names still golden? Or are there greener pastures? Here’s our take on green naming:
