Video Cafe
Catchword’s Product Name Reviews
Amazon’s Kindle
Brand naming expert Mark Skoultchi offers his view on the Kindle name from Amazon. |
Welcome to The First Word! Here, you’ll find an eclectic assortment of video name reviews by the Catchword team. Each of us has chosen a handful of our favorite (and least favorite) recently-introduced brand names. It’s a great way to get to know us, and to hear some “behind the curtain” thinking about familiar brand names. Feel free to browse around—try a few clips and see what you think. If you have feedback—or if you’d like us to review a particular name—we’d love to hear from you. And please, stop back regularly for new postings!
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| Microsoft Bing Burt Alper of Catchword offers his view on the Bing name from Microsoft. |
Hulu Brand naming expert Maria Cypher of Catchword offers her views on the streaming video site name Hulu. |
Kyocera Phone Names Brand naming expert Laurel Sutton offers her views on the family of Kyocera mobile phone names. |
| Syfy Channel Burt Alper of Catchword offers his view on the Syfy Channel name. |
Google’s G1 Phone Aaron Hall of Catchword offers his views on the new name G1 from Google. |
Truvia Beth Gerber of Catchword offers her views on the name Truvia. |
| LeapFrog’s Zippity Aaron Hall of Catchword offers his views on the new educational toy from LeapFrog, Zippity (named by Catchword). |
Twitter Application Names Laurel Sutton of Catchword offers her views on the range of Twitter application names. |
Sensa Maria Cypher of Catchword offers her views on the new weightloss product name Sensa. |
| Honda Fit Burt Alper of Catchword offers his view on the Honda Fit name. |
May 18th, 2009 at 9:40 am
Wow! I loved watching the videos. I agree with the SyFy commentary. Thats just hideous and I’m afraid will be regrettable down the road. I would love to see the research the firm did on this name candidate, if any. I’m certain some of the concerns must have come to light Anyhow, I love your video cafe and remember to encorange clients to conduct name validation research up front. It can prevent costly mistkes down the raod. Take care catchword team!!!
May 18th, 2009 at 8:35 pm
[...] Catchword Video Cafe for people like me who are interested in this stuff, but too lazy to actually, y’know, read about it. The only thing that could make these videos better would be car chases and blues numbers, like The Blues Brothers, but, alas, it’s been done. addthis_url = ‘http%3A%2F%2Fhackenblog.hackenbush.org%2F2009%2F05%2F18%2Fwhy-the-fuck-is-it-called-twitter%2F’; addthis_title = ‘Why+the+fuck+is+it+called+Twitter%3F’; addthis_pub = ”; [...]
July 10th, 2009 at 3:20 pm
1. Love your videos. Nice job. and B., I totally agree with the Bing review Burt!