strategic naming

Cisco
Allstate
DoubleClick
webex
read the case study
Nokia
My Family
Cisco Systems
overhaul of naming architecture, strategic naming, and product naming protocol
Allstate
Naming strategy and name development for Your Choice Auto
DoubleClick
Naming strategy for digital marketing products
WebEx
Evaluation and restructuring of product naming architecture
Nokia
Naming architecture and designators for Nokia for Business phones and software
My Family
Naming strategy and new product naming