I almost forgot to mention this great coverage that one of our recent clients received in the New York Times. Check out Stuart Elliot’s write-up on our new name Daptiv. (For a PDF, click here.)

This entry was posted on Wednesday, November 28th, 2007 at 11:54 am by Burt Alper and is filed under Catchword, Name Launch, Branding, Brand Naming, Company Naming, In-the-News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.